AI Usage & Responsible AI Policy

1. Introduction

At Attyre, we believe artificial intelligence should be used responsibly, transparently, and in a manner that respects user privacy and intellectual property. This AI Usage & Responsible AI Policy explains how artificial intelligence is used within our platform, what information is processed, what AI does and does not do, how users should responsibly use AI-generated content, and our commitments regarding privacy, fairness, security, and transparency.

This Policy applies to all users of Attyre's website, browser extension, applications, APIs, and related services.

2. About Attyre

3. How AI Is Used

Attyre uses artificial intelligence to provide virtual clothing try-on experiences. Our AI technology may perform tasks such as:

• analyzing uploaded photographs;
• identifying body posture and clothing placement;
• aligning garments with the uploaded image;
• generating realistic clothing overlays;
• improving image composition; and
• rendering virtual try-on results.

The AI is used solely to provide the services requested by the user.

4. Information Processed by AI

When you request a virtual try-on, our AI may process photographs you upload, selected garment images, pose information inferred from the uploaded image, image dimensions, and rendering parameters necessary to generate the requested result. This processing occurs only for the purpose of producing your requested virtual try-on.

5. Our Commitment Regarding AI Training

Your uploaded images are NOT used to train artificial intelligence models. Specifically:

• we do not use uploaded photographs to train our AI;
• we do not fine-tune AI models using your images;
• we do not license your images to AI companies;
• we do not sell uploaded images; and
• we do not use your photographs for commercial AI datasets.

Your uploaded images are processed only to generate the virtual try-on results that you request.

6. Human Control

You remain in control of your content. You may upload your own photographs, delete uploaded images, delete generated outputs, discontinue use of the service at any time, and close your account. You decide whether to generate AI-created content.

7. User Responsibilities

You are responsible for ensuring that you have the legal right to upload any photograph or image used with the Services. You must not upload:

• photographs of any person under 18 years of age;
• photographs of another person without appropriate permission;
• copyrighted images that you are not authorized to use;
• unlawful or abusive content;
• images intended to deceive, harass, or impersonate others; or
• content that infringes the privacy or intellectual property rights of others.

You remain responsible for your use of AI-generated outputs.

Safeguards at upload. The greatest risk with a try-on service is not the garment but whose photograph is uploaded. Two safeguards apply. First, before your first photograph is uploaded, we ask you to confirm that you are 18 or older — this is how we check age, and it relies on your answer. Second, photographs are screened automatically before they are stored, and we refuse those that appear to be sexual, violent or otherwise unlawful, which is where misuse involving a minor would typically show itself. We may also decline to process, or may remove, any photograph or output that we believe breaches this Policy. Neither safeguard is perfect, and automated screening cannot tell us a person's age, so they do not replace your responsibility to upload only photographs you are entitled to use.

8. Responsible Use of AI

The Services must not be used to:

• create deceptive or misleading content;
• impersonate individuals;
• generate deepfakes intended to deceive;
• facilitate fraud or identity theft;
• harass or intimidate others;
• create unlawful or harmful content; or
• infringe intellectual property rights.

Accounts engaged in prohibited activities may be suspended or terminated.

Reporting misuse

If a photograph of you, or an image generated from it, has been used without your permission, or you come across content that breaches this Policy, report it to report@attyre.ai, with a description of the content and, if you can, a link to it. This address is monitored separately from ordinary support, because reports of this kind have to be acted on faster than a support request.

We aim to acknowledge these reports within 24 hours and to act on them as quickly as the circumstances allow. Where a court order or a notification from the appropriate government authority requires unlawful content to be removed or disabled, we will do so within 3 hours of receiving it, and in any event within the time the law requires. This channel is for urgent misuse; general privacy questions and grievances go to our Grievance Officer at grievance@attyre.ai.

Action we may take

We may remove content, suspend or terminate accounts, and report misuse of the Services to law enforcement or other competent authorities. Where the law requires, we may disclose information that identifies the user responsible, including account and contact details, to those authorities or to the person affected. By using the Services you acknowledge this.

Misuse may also result in penalisation in your jurisdiction based on the applicable law. We will keep you updated with your account details quarterly.

9. AI Limitations

Artificial intelligence is not perfect. Generated virtual try-on images are simulations and may not accurately represent garment fit, fabric texture, garment movement, exact colors, body proportions, sizing, wrinkles or folds, lighting conditions, or material behavior. Actual products may appear different from AI-generated visualizations. Users should not rely exclusively on generated images when making purchasing decisions.

10. No Professional Advice

The AI-generated outputs provided by Attyre are intended solely for visualization and convenience. They do not constitute fashion advice, styling recommendations, tailoring advice, body measurement services, medical advice, or professional recommendations of any kind.

11. Fairness and Bias

Artificial intelligence systems may perform differently depending on factors such as lighting, camera quality, image resolution, body pose, clothing visibility, and image quality. We continuously work to improve the quality and consistency of our Services. However, we do not guarantee identical results across all users or photographs.

12. Accuracy

While we strive to provide realistic virtual try-on experiences, we do not guarantee that generated images will be completely accurate, free from visual artifacts, identical to real-world garment appearance, or suitable for commercial decision-making. The generated images are intended as visual approximations.

13. Intellectual Property

You retain ownership of the photographs that you upload. Generated images remain subject to your rights in the uploaded content and any applicable rights relating to third-party garments, trademarks, or copyrighted materials. Nothing in this Policy transfers ownership of your uploaded images to Attyre.

14. Privacy by Design

Privacy is incorporated into the design of our Services. We aim to collect only the information necessary to provide the requested functionality, minimize unnecessary processing, protect user information using appropriate security measures, and provide users with control over their content. Our AI systems are designed to operate consistently with our Privacy Policy.

15. Security

We employ commercially reasonable technical and organizational measures to protect information processed by our AI systems, including encrypted communications, access controls, authentication, infrastructure monitoring, secure storage, and audit logging. Despite these measures, no system can guarantee absolute security.

16. Transparency

We are committed to being transparent about our AI practices. We seek to clearly communicate when AI is used, what information is processed, why the information is processed, how long information is retained, and what rights users have regarding their information.

Labelling of AI-generated images

Try-on images generated by Attyre are marked as AI-generated in two ways: a visible "AI Generated" label placed on the image itself, and a machine-readable AI-generation marker embedded in the image file's metadata. The label is visible because metadata alone can be lost when an image is screenshotted or re-posted on another platform.

You must not remove, hide, crop out, or alter these labels or markers, or present a generated image as a real photograph. We may adopt additional content-provenance standards, such as C2PA, as they mature.

17. Third-Party AI Services

We use specialist third-party providers to generate try-on images, with a second provider used when the first is unavailable. Your photograph and the garment image are sent to them to produce each result, and nothing else is shared with them. Our infrastructure is hosted on Microsoft Azure in India. The categories of provider we use, what each receives, and where your information is stored are set out in our Privacy Policy.

To provide certain features, Attyre may use third-party artificial intelligence technologies or cloud infrastructure. Where third-party providers process information on our behalf, they do so under contractual obligations requiring them to process data only for authorized purposes and in accordance with applicable law and our agreements. We do not authorize third-party providers to use your uploaded images to train their own AI models on our behalf.

18. Continuous Improvement

We continuously improve our platform by enhancing software performance, improving user experience, refining application workflows, strengthening security, and addressing software defects. These improvements do not involve training AI models using your uploaded photographs.

19. Compliance

We strive to operate our Services in accordance with applicable laws, including the Digital Personal Data Protection Act, 2023 (India), the Information Technology Act, 2000 (India), the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 (India), as amended in 2026, and other applicable laws and regulations governing our operations. If we expand into additional jurisdictions, we may update this Policy to reflect applicable legal requirements.

20. Changes to This Policy

We may update this AI Usage & Responsible AI Policy from time to time. Material updates will be published on our website with a revised "Last Updated" date. Your continued use of the Services after such updates constitutes acceptance of the revised Policy.

Separately from any change, we will remind you of this Policy, our Terms & Conditions and our Privacy Policy at least once every three months by email, for as long as you have an account with us, whether or not you have used the Services recently. The reminder also sets out that we may remove content or suspend accounts that do not comply. You cannot opt out of these reminders while your account is open, because we are required to send them; they are not marketing.

21. Contact Us

If you have questions regarding this AI Usage & Responsible AI Policy, please contact:

22. Our Responsible AI Principles

Our approach to AI is guided by the following principles: