Privacy Policy

1. Introduction

NewZorg Novelties Private Limited ("Company", "Attyre", "we", "our", or "us") values your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, process, store, and protect your information when you access or use:

• the Attyre website;
• our web application;
• browser extensions;
• mobile or desktop applications (if any);
• APIs; and
• any related products or services (collectively, the "Services").

By using our Services, you acknowledge that you have read and understood this Privacy Policy.

2. Company Information

3. Scope

This Privacy Policy applies to all users who access or use our Services, including visitors, registered users, subscribers, and users of our browser extension.

4. Information We Collect

Depending on how you use our Services, we may collect the following categories of information.

5. Information We Do Not Collect

We do not intentionally collect:

• Government identification numbers
• Passwords for third-party websites
• Banking credentials or sensitive financial information
• Health records
• Biometric identifiers for identity verification

Although uploaded images may contain facial features, we do not use them to identify individuals or create biometric profiles.

6. How We Use Your Information

We use your information to:

• Create and manage your account, and authenticate users;
• Process subscriptions and manage credit balances;
• Generate virtual try-on images and deliver AI-powered image processing;
• Store your generated content and synchronize your browser extension;
• Improve application stability and detect abuse and fraud;
• Understand how the Services are used and measure our advertising, if you accept the cookie banner;
• Respond to support requests and send service-related communications; and
• Comply with legal obligations and enforce our Terms and Conditions.

7. AI Processing

Our Services use artificial intelligence to generate virtual try-on images. Uploaded images are processed solely for garment visualization, fit simulation, image rendering, and delivering the requested output.

We do not use uploaded images to train AI models. We do not sell uploaded images to third parties. We do not license uploaded images to AI companies.

8. Browser Extension

Our browser extension allows users to experience virtual try-on directly while browsing compatible websites. The extension may temporarily process webpage content solely to identify supported garment images, overlay generated try-on results, and improve rendering quality. The extension does not intentionally collect unrelated browsing activity.

9. Legal Basis for Processing

Where applicable, we process information:

• to provide the Services requested by you;
• to perform our contractual obligations;
• to comply with applicable law; and
• based on your consent where required.

Photographs. A photograph of your face is sensitive personal data, so agreeing to our Terms is not enough. Before your first photograph is uploaded we ask you to tick a box, which is never pre-ticked, confirming that you are 18 or older, agreeing to let Attyre use your photo to create your virtual try-on, and accepting our policies. Your agreement to the use of your photo is stated in its own words next to that box, so it is never inferred merely from your acceptance of the Terms. We record the date and time you ticked the box and the version of the wording you were shown. You can delete your photographs at any time from your Profile page, and you can withdraw your consent by contacting our Grievance Officer (see section 23).

10. Data Retention

Your uploaded photographs and generated images remain stored until you delete them, your account is deleted, or retention is required by applicable law.

Account information may be retained for reasonable periods to comply with tax obligations, resolve disputes, prevent fraud, and enforce agreements. Backups may remain for limited periods before automatic deletion.

11. Cookies

We use strictly necessary cookies, such as one that recognises you as the same visitor when you use Attyre without signing in, together with browser storage that keeps you signed in and remembers your settings. On the website, and only once you accept the cookie banner, Google Tag Manager also loads analytics and advertising tags from Google and Meta, whose cookies help us understand how the Services are used and measure our advertising. We share advertising data with Meta only after you accept the cookie banner, including the purchase information we send to Meta from our own servers when you buy credits. You can withdraw acceptance at any time, and you may also block or delete cookies through your browser settings, although some functionality may not work properly. See our Cookie Policy for details.

12. Sharing of Information

We do not sell your personal information. We may share information with:

• Service Providers — companies that process information on our behalf to run the Services, listed below.
• Legal Authorities — where required by law or lawful government request.
• Business Transfers — if our business undergoes a merger, acquisition, restructuring, or sale of assets.

Our service providers

These are the providers we currently use and what each one receives. Where we rely on specialist suppliers whose identity we do not publish, we describe them by category and state exactly what they are sent. We do not use third-party customer-support tools. Where a provider processes your photographs, it does so only to produce the result you requested, and is not permitted to keep them for its own purposes or to train its own AI models.

If we add or replace a provider that receives your photographs or other personal information, we will update this list.

13. International Data Transfers

Our main servers are hosted in India. Some providers listed in section 12 may process information outside India. Where transfers occur, we take reasonable contractual and technical measures to protect your information.

14. Security

We implement commercially reasonable safeguards including:

• HTTPS encryption
• Access controls and authentication mechanisms
• Encryption of sensitive information where appropriate
• Security monitoring and audit logging
• Infrastructure security practices

No system can guarantee absolute security.

15. Your Rights

Subject to applicable law, you may:

• access your information;
• update inaccurate information;
• delete uploaded images;
• delete your account;
• withdraw consent where applicable; and
• request information regarding processing.

Requests may be submitted to support@attyre.ai.

16. Children's Privacy

Our Services are intended for users aged 18 years and above, and we ask you to confirm your age before your first photograph is uploaded. We do not knowingly collect personal information from anyone under 18. If we become aware that personal information has been collected in violation of applicable laws regarding children, we may delete such information.

17. User Responsibilities

You represent that you own the photographs you upload, or that you have all necessary permissions to upload them. You must not upload photographs that:

• infringe intellectual property rights;
• violate privacy rights;
• contain unlawful content; or
• impersonate another individual without authorization.

18. Third-Party Websites

Our Services may interact with third-party websites through our browser extension. We are not responsible for the privacy practices of those websites. Their respective privacy policies govern their data collection.

19. AI Output Disclaimer

Virtual try-on results are computer-generated visualizations, intended for illustrative purposes only. Actual garment appearance, fit, texture, drape, sizing, and colors may differ due to lighting, body posture, photography conditions, manufacturing variations, and other factors.

20. Intellectual Property

Uploading an image does not transfer ownership of your photograph to us. You retain ownership of your uploaded content. You grant us a limited, non-exclusive, worldwide license solely to store, process, reproduce, modify as technically necessary, and generate requested virtual try-on outputs. This license automatically ends when the content is deleted, except where retention is required by law or for backup restoration.

21. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Material updates will be communicated through our website, application, or email where appropriate. Continued use of the Services after updates constitutes acceptance of the revised Privacy Policy.

22. Contact Us

For questions regarding this Privacy Policy, please contact:

23. Grievance Officer (India)

In accordance with applicable Indian law, including the Information Technology Act, 2000 and the rules made under it, and the Digital Personal Data Protection Act, 2023, users may contact our designated Grievance Officer regarding concerns relating to personal data, including the misuse of a photograph.

We will acknowledge your grievance and address it expeditiously, and in any case within one month from the date we receive it.

24. Governing Law

This Privacy Policy shall be governed by the laws of India. Subject to applicable law, courts located in New Delhi, India shall have exclusive jurisdiction over disputes arising from or relating to this Privacy Policy.